Jamie Sinclaire Shares 5 Marketing Trends in Digital Innovation
Jamie Sinclaire believes marketing no longer runs on guesswork. You work with data, tech, and real human insight. Jamie Sinclaire has seen this shift firsthand across campaigns and brand strategy. She believes digital innovation should help you connect better, not just move faster. Here are five trends she sees shaping marketing today and how you can act on them. 1. AI With Human Direction AI now writes emails, drafts ads, and predicts customer behavior. You can save hours each week. But tools alone do not build trust. Jamie Sinclaire advises you to treat AI as support, not a replacement for judgment. For example, many brands use AI to segment email lists. One retail company improved open rates by 22 percent after using AI to group customers by buying habits. The team still reviewed every campaign message before sending it. That mix of data and human review made the difference. Jamie Sinclaire often tests AI-generated headlines against human-written ones. She finds that AI spee...